Bruce Barlean
Bruce Barlean is a seasoned entrepreneur with a legacy of building successful, values-driven businesses. His track record proves not only his business savvy-ness, but his ability to turn bold ideas into sustainable ventures. Alongside his commercial success, Bruce has quietly and consistently invested in philanthropy, funding causes that uplift lives and communities. Givingism is the natural next step—a platform that fuses his entrepreneurial skill with his passion for giving. It’s his way of making philanthropy accessible to everyone, turning everyday purchases into acts of generosity. With Bruce at the helm, Givingism isn’t just a business—it’s a movement built on purpose.
Bruce Barlean’s entrepreneurial spirit was shaped early by the ingenuity and grit of his parents, Dave and Barb Barlean. In the 1970s, Dave left his job as a pipefitter to become a full-time fisherman, pioneering a catamaran-style reef netting boat with onboard live tanks that transformed the fishing industry. Meanwhile, Barb ran the home front with equal innovation, raising four kids and launching a direct-order system that delivered fresh salmon statewide within hours—a logistical feat well ahead of its time. Inspired by their resourcefulness, Bruce built Barlean’s, a natural health company whose omega-3 supplements became bestsellers across America. His success in business is matched by a lifelong commitment to philanthropy, funding causes that uplift communities and drive meaningful change. With Givingism, Bruce brings it all together—making generosity accessible to everyone and turning everyday purchases into lasting impact.
Barlean's
Bruce’s first business, Barlean’s, started with a simple goal: make high-quality omega-3 supplements that people could trust. It grew into a nationally recognized brand, thanks to his hands-on approach and sharp business instincts.
Sointula Lodge
Bruce also runs Sointula Lodge, a luxury retreat on British Columbia’s wild coast where guests reconnect with nature, unwind, and experience the region’s beauty through food, adventure, and heartfelt hospitality.
Mahilani Wellness
Mahilani is a modern apothecary blending ancient Hawaiian wisdom with modern scientific methods. We are busy making unique internal and external beauty products and we can't wait to share them with you.
Paw Partner
Bruce Barlean is a significant stakeholder in Paw Partner, a tech startup that equips independent pet care businesses with world-class software tools to streamline operations, build customer relationships, and bring peace of mind. His involvement reflects a strategic commitment to empowering small business owners through scalable, purpose-driven technology.